Initially, the idea behind the brand was to build something that empowered women and made them feel good and confident on the outside, however what we realized is having a happy beautifying experience begins with shopping. Too often black women are shamed and placed under a microscope when shopping at their neighborhood beauty supply. We want to create an amazing overall experience for women like us straight to your door.


Whitney Green, CEO & Founder Of TWC

Originally my love for beauty was the inspiration behind starting my business, but despite your love for something you can never escape your calling. My true calling is inspiring women and young girls to be the best version of themselves, the same which I try each day to instill in my daughter Autumn, be beautiful, confident, and bold. My hope is that The W Collection brand allows you to embrace your beauty both inside and out.

Krysta Clark, Partner of Operations

I am not the typical face that you would look to advice for on your beauty needs. In fact, the idea of beauty to me equates happiness. I am here to help the DIY girl with little experience like me. So many times, “regular” women are belittled or discouraged when shopping for their beauty products. My goal is to make sure that women feel the complete opposite throughout their entire shopping experience with The W Collection.


The W Collection is looking for unique creatives that empower All women with their own definition of beauty. If you are interested, apply here
The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.
You have successfully subscribed!